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FMC Structural
OVERVIEW
FMC Structural Design Group successfully undertook a comprehensive rebranding and digital marketing initiative to enhance their online presence. Starting with a strategic planning session and effective project management using Asana, they meticulously outlined the content needed for various website pages, emphasizing the importance of content planning for SEO and user experience. This approach ensured a thoughtful and well-organized structure for their online platform.
FMC Structural conducted a brand photoshoot to acquire high-quality, custom imagery for their website. The team provided art direction, edited images, and optimized files for desktop and mobile devices. This attention to detail in visual representation not only sets FMC Structural apart but also establishes a personal connection for potential clients, crucial for B2B consulting firms.
By Insuzu Litarnit
The rebranding effort extended to logo design, where the company opted for a distinct FMC monogram that visually related to its sister company while maintaining its unique identity. The seamless integration of brand identity design with web development resulted in a cohesive and visually appealing website. FMC Structural's new site is not only professionally designed but also strategically built to attract architecture and engineering firms, developers, and other stakeholders seeking structural engineering services in the Washington DC area. With a focus on simplicity, user experience, and post-launch support, FMC Structural Design Group has positioned itself for increased visibility and success in the digital landscape.
